APPLE are close to becoming the most valuable company in the world….

Apple is right on the heels of Exxon Mobil becoming the world’s 2nd most valuable company. New York Wall Street predicted that after smashing  quarterly figures it is in line to obtain the number 1 spot very soon.

The figures look like this, see below:

Sales: 20.34 million iPhones and 9.25 million iPads in Q2 2011.

% change on previous quarter: up by 142% on iPhones and 183% on iPads.

Quarterly revenue: $28.57 billion

Share price rise: 4% to $394 a share

 Net profit: $7.31 billion.  Yes that’s correct you did read it right, $7.31 billion

Even with this gigantic growth level and market share increase they remain as understudy to the oil mega-giant, Exxon mobil.

Beating Microsoft as most valuable technology entity last year they are rising to dizzy new heights and pulverising the competiton in the process. Their ipad and iphone range are hugely sought after and elvolving from just a brand to a lifestyle pioneering delivery service.

It is documented that during an economic downturn shares in energy companies do fair generally better than consumable tech products as you generally need oil to go about your everyday tasks in the main but you don’t neccesarily need an ipad to live(depends on who you are, i know).

Apple can counteract this difference in historical share differentiation though as also in times of economic downturn people look to make money wherever they can.

This is found in areas such as their mac recycling scheme which is a service that closes the loop on the whole sales cycle and generates revenue from end of life product.

So, what does you think of Apple’s success and do you think it really can become the world’s biggest company?

What do you think about the matter? place your comments below.

If reuse of equipment high on agenda why not make it policy?

In the new WEEE directive 2o12 analysts say not enough is being done to ensure reuse policy is integrated into government standard.

There was a fundamental opportunity to ensure that the ethical reuse of electronic equipment was made standard but the projected levels could fall far short of achieving the results.

click here for the new 2012 WEEE directive

The UK is taking major steps in the global recycling push but this has effects not only in the environmental spectrum but for national and international based charities who beenefit from the recycled computers that UK business supports.

The European parliament put forward a 5% recycling threshold for the reuse of equipment. This means that 95% could goo for natural recycling rathr than reuse.

If we really want to help the environment and support UK and foreign social projects we can do this through supporting reuse channnels.

IT Recycling UK fully support the changes to the WEEE directive but think alongside many others this could have been the perfect platform for change.

Eurpope encourages their countries to recycle 4Kg per head in in recycling electronic wastage.

This will rise over the following 4 years to countries asking for a 50% of all electronics sold being taken back as standard.

The access will be stripped in certain areas for the exportation of electonic goods without a full audit trail being available as evidence for companies to “prove” where and how those goods are being reused or recycled.

As part of the WEEE directive IT Recycling UK enure that no illegal e-waste is shipped internationally and that the safe and ethical recycling of all second user items are coordinated within the constraints and laws in place in this country.

Supporting charities or recieving money back through your IT disposal program has never been easier. If your company is interested in seeing how IT Recycling UK can help your business fulfill its corporate social responsibility requirements and develop a smooth integrated recycling policy please get in touch on 0845 474 5679 or email enquiries@itrecyclinguk.co.uk

Contact Us for your IT disposal and remarketing of old equipment

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Every company has old mobile phones and putting them to good use has never been easier.

Using the instructions above you can ensure your old mobile phone is recycled ethically and all your data will be erased with certification.

Money can then go back to your company or can be donated to a charity of your choice.

You choose – it’s easy!

Just a quick poll as we are interested in your feedback!